Press Release – Mindful Brands reveals a new non-alcoholic tequila JUST in time for Sober October.

Press Release – Mindful Brands reveals a new non-alcoholic tequila JUST in time for Sober October.

Invites all to enjoy the world’s most popular cocktail – the Margarita.

Press Release, London, September 18, 2023: FOR IMMEDIATE RELEASE

SOLDADERA Non-Alcoholic Tequila Alternative is launching with two delicious expressions in the UK, just in time for Sober October.

Crated by Maria Sehlstrom and Craig Hutchison, the founders of CEDER’S non-alcoholic gin, Mindful Brands is bringing a new, premium spirit to the non-alcoholic market.

Sehlstrom and Hutchison are pioneers within the non-alcoholic movement and SOLDADERA is their latest creation. “In recent years tequila has seen a renaissance and its popularity has reached new levels, especially with on-trade and consumers’ greater appreciation of quality tequila. However, there are still very few options available for those looking for a non-alcoholic alternative so we believe that SOLDADERA is well placed in the fast growing non-alc space”, says Hutchison. 

According to IWSR, 2023 data tequila is the fastest growing spirit category in the US, much thanks to the ever so popular Margarita cocktail, but the spirit is also growing in European markers including the UK and Spain.   

Who doesn’t love a perfectly made, tangy and refreshing Margarita? It has always been my favourite cocktail but you simply cannot make a decent non-alcoholic version without a good, quality spirit replacement so for us SOLDADERA fills an important role” adds Sehlstrom.   

SOLDADERA gets its inspiration from Mexico and is inspired by Las Soldaderas – the brave woman who participated in the Mexican revolution. Las Soldaderas aspired to bring people together and inspire a conscious uprising.

The new premium spirit is available in two great tasting expression (500ml bottle size) RSP £18.99 and is currently available in the UK on Amazon, and

- Ends –


Notes to Editors

For more information or to request samples please contact:

+44 (0)7502607860

SOLDADERA Blanco:  A non-alcoholic silver tequila made with premium Agave.

Tasting notes: Smooth and sweet with earthy notes combined with fresh agave, citrus and a light peppery finish. 

Perfect serve: Best enjoyed in a non-alcoholic Margarita. 

SOLDADERA Café: A non-alcoholic coffee tequila made with premium Agave and coffee.

Tasting notes: A blend of fresh roasted coffee with rich notes of bitter sweet chocolate and light tequila.

Perfect serve: This indulgent and delicious spirit is perfect for a non-alcoholic Espresso Martini or to be enjoyed neat.

RSP: £18.99 (bottle size 500ml) 

Instagram handle: @_soldadera