About Mindful Brands
Our Story
They say that most good ideas are the result of founders “scathing their own itch”, our story is no different.
Mindful Brand was founded in 2020 by Craig Hutchison and Maria Sehlstrom with a vision to enable all adults to be able to enjoy sophisticated drinks with or without alcohol.
It all began with CEDER’S non alcoholic alt-gin launching in 2018 in partnership with Pernod Ricard. It was one of the first non-alcoholic spirits to launch and was later on sold to the drinks company in 2020.
Today Mindful Brands offer a wide range of premium non-alcoholic spirits including CELTIC SOUL non-alcoholic whiskey, MARIE LAVEAU non-alcoholic rum, and SOLDADERA non-alcoholic tequila alternative to allow for all occasions and classic cocktails.
Never again should anyone need to settle for just a soft drink. Welcome to a new era of drinking!
They say that most good ideas are the result of founders “scathing their own itch”, our story is no different.
“We believe that we are adding something rather than taking something away. More choice is always a good thing”
Expertly Crafted
Making non-alcoholic spirits is no easy task but our quest to offer the best spirit alternatives have kept us going. It has taken many iterations to perfect our recipes and a combination of distilling, macerating and extracting ingredients to get to the perfect blends and complementary flavours.
All our spirits are proudly handmade and we source the finest ingredients from all corners of the globe. The results are spirit alternatives that delivers on the flavour and experience of the original, without the alcohol.
So, whether you are pregnant, driving, cutting back or quitting Mindful Brands have the perfect alternative for your drink.
Making non-alcoholic spirits is no easy task but our quest to offer the best spirit alternatives have kept us going. It...
